The newsletter
Weekly-ish. Short. Free. No “10 hacks” lists. No AI-generated fluff. Just what’s actually working, from someone who sends email for a living.
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What’s in it
Three things, every issue.
Honest takes on engagement
What’s moving open rates, click rates, and reply volume this month. Written after actually testing it, not after skimming a Twitter thread about it.
Engagement ideas that work
One specific, stealable idea per issue. Something you could try in your next send. Not a framework. Not a “system.” Just a thing.
Why humanity beats tactics
The part of email nobody writes about because it doesn’t fit in a slide deck. How to sound like a person. Why that keeps mattering.
Weekly-ish. Free. One-click out anytime.