Case studies
Receipts, not vibes.
Two real projects. What the client asked for, what we shipped, what happened. Numbers are numbers. If a metric moved because of email, we’ll say so. If it didn’t, we won’t pretend.
Case Study 01 / Prior role · Ecamm
Ecamm
Who they are
Ecamm makes livestreaming and video production software for creators, businesses, and podcasters on Mac. Substantial list of makers, streamers, and video nerds. I ran their email program before starting Actually Fun Email.
The ask
The list looked healthy on paper but was flat on engagement. Sends were slipping into Promotions, replies were rare, and the team had no framework for turning subscribers into repeat openers.
What we did
Built and shipped the first version of Dopamail directly into the weekly newsletter. Public leaderboards through List Gadget, engagement scoring for opens, clicks, and replies, confetti animations on button clicks, choose-your-own-adventure branches, and reply-asking baked into the welcome flow. Result: 80 percent lift in subscriber engagement in six months. It kept climbing after that. Deliverability climbed with it.
subscriber engagement (6 months)
compounding lift, month over month
Case Study 02 / Welcome Email · Doc Rock
The Permission Slip
Who they are
Doc Rock is a creator for creators: a livestreaming coach and YouTube educator who teaches people how to go live, look good doing it, and tell their stories on video. His newsletter signup had been quietly collecting subscribers for over a year.
The ask
1,600+ people had raised their hands and heard nothing back. Not one email, ever. The fear was obvious: email a list that cold and watch the unsubscribes roll in. The ask was to break the silence without breaking the list.
What we did
We wrote the first email this list ever received, and instead of asking people to click, we asked them to talk. No apology tour. No “sorry we’ve been quiet.” The email welcomed people in, then gave them an assignment: reply with one sentence about the project you keep saying you’ll start “when it’s ready.” And a promise on the other end: every reply gets read, and answered. It now opens the evergreen welcome sequence, so the replies haven’t stopped.
open rate, cold list
replies and counting
of openers hit reply
Book a free 15-minute call. We’ll figure out if there’s a project here, and if there is, we’ll write you the kind of email people forward to a friend.