Inbox

Inbox

Inbox

Notes on writing email people actually open. No cadence promises, just the ones worth sending.

Notes on writing email people actually open. No cadence promises, just the ones worth sending.

Actually Fun Email — Inbox

Actually Fun Email — Inbox

All Issues

All Issues

AFE

Caleb · Actually Fun Email

Caleb · Actually Fun Email

Your newsletter subscribers are like Tamagotchis

Your newsletter subscribers are like Tamagotchis

Your subscribers are Tamagotchis. Feed them regularly, give them something to play with, and above all, listen when they engage. The three moves that keep a newsletter alive.

Your subscribers are Tamagotchis. Feed them regularly, give them something to play with, and above all, listen when they engage. The three moves that keep a newsletter alive.

3 min read

AFE

Caleb · Actually Fun Email

Caleb · Actually Fun Email

Building a Newsletter for Mikayla Nogueira

Building a Newsletter for Mikayla Nogueira

She has 17 million followers, a skincare brand headed to Sephora, and no direct line to her audience. Here’s what I’d build to fix that.

She has 17 million followers, a skincare brand headed to Sephora, and no direct line to her audience. Here’s what I’d build to fix that.

10 min read read

AFE

Caleb · Actually Fun Email

Caleb · Actually Fun Email

Building a Newsletter for Marc Sebastian

Building a Newsletter for Marc Sebastian

He has the audience and the content. What he doesn’t have is a newsletter, so here’s exactly how I’d build one, and why every issue does retention work.

He has the audience and the content. What he doesn’t have is a newsletter, so here’s exactly how I’d build one, and why every issue does retention work.

9 min read

AFE

Caleb · Actually Fun Email

Caleb · Actually Fun Email

Dopamail, or how I stole social media’s addiction blueprint for email

Dopamail, or how I stole social media’s addiction blueprint for email

How to steal social media’s dopamine loops and build them into your newsletter. The framework, the psychology, and the exact tools that lifted engagement 80% at Ecamm.

How to steal social media’s dopamine loops and build them into your newsletter. The framework, the psychology, and the exact tools that lifted engagement 80% at Ecamm.

9 min read